7. “About” Page and Other Promotional Tools


Section 1: The “About” Page

The “About” Page is the introduction to the course.

It welcomes learners and explains to them why they should enroll in the course, when it is offered and the level and hours of effort it requires.

This is also an advertising page that should be written with Google’s SEO in mind and in a tone that matches the target audience.

Additionally, instructors should explain:

  • Who the course is designed for
  • Why the subject is exciting
  • What learners will create or be able to do, either through assignments or interactive labs

It is recommended that a brief video, no longer than two minutes, is added to this page. It has been proven than courses with an About video have higher enrollment rates.

It should describe the course content, introduce the staff and the organization behind it, state the learning objectives and outcomes, and explain why learners should take the course.

We recommend that you check out some About pages from other courses on edX,org.

Also, explore this visual guide of an annotated About Page on edX and a video from edX’s “Overview of Creating and edX Course” course.


Section 2: Other Ways to Promote your Course: Blogs, Newsletters and Social Media

Methods for promoting your courses include generating blog posts and newsletters as well as embracing social media –Twitter, Facebook, LinkedIn, YouTube, Reddit and Google+.

Content can cover anything from insights on course creation and progress to new technologies, introductions to professors or TAs, etc.

Make your posts timely, relevant and brief, with a maximum of roughly 500 words. Use photos and interesting videos and ask questions to learners. 

In addition, follow these practices:

  • Leverage your institution’s existing network and resources. Include references and links on the website, send press releases to online and media outlets, generate enrollments through your organization’s alumni network.
  • Engage your professional network, colleagues and instructors who teach related courses by asking them to reach out to their students and contacts with information about your course.
  • Follow these recommendations from edX: “10 Things You Can Do to Help Promote Your MOOC”